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The MedComms Strategic Forum 2010: Reshaping the healthcare conversation
Strategic MedComms Forum 2010: Reshaping the healthcare conversation. Oxford, UK. 30 September 2010
The first of a series of annual events where we consider how the global medical and pharmaceutical industry engages with its stakeholders and we debate future directions for medical-marketing activity and specifically for medical communications.

Ticket price includes lunch and refreshments, the freedom throughout the day to explore the Oxford University Museum and the Pitt Rivers Collection, and an invitation to the drinks reception and Great Oxford Debate at the Oxford Union in the evening, run by PharmaTimes. (Please note, dinner after the debate is not included. Please talk to PharmaTimes directly about availability of tickets.)

Individual ticket price (excl VAT): £250.00
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Conference Overview

DATE

30 September 2010

VENUE

Oxford University Museum of Natural History, Parks Road, Oxford, OX1 3PW
Telephone: + 44 1865 272 950 Web: www.oum.ox.ac.uk

ACCOMMODATION

Oxford has a number of places to stay the night, to suit all budgets. As a specific recommendation, The Oxford Spires Four Pillars Hotel is well situated and will offer the best deal they can subject to availability if you quote "NetworkPharma" when you book with them directly.

CALL FOR POSTERS

We'd like to invite you to submit posters showing examples of good practice, relevant research, case histories and more. There will be no charge for attendees to display relevant posters. Contact us for more details.

CURRENT PROGRAMME (Please note the programme is still evolving. All suggestions welcomed)

09.00 Registration, refreshments and time to explore the museum

10.00 Welcome and Introduction

Chairman and Inquisitor: Professor Trevor Jones CBE (Director of Allergan Inc (USA) and Sigma Tau S.p.A (Italy). Chairman of the UK stem cell biotech company ReNeuron plc, the International CRO Synexus Ltd, a member of the Boards of NextPharma Technologies Ltd, SciClone Pharmaceuticals Inc (USA), VeronaPharma plc and Tecnogen S.p.A )

10.15 Session 1: The changing landscape

Leo Francis (President, Publicis Medical Education Group), Dr Richard Smith (Board member, Public Library of Science), Dr Alex Wyke (CEO, PatientView), Dennis Joseph, (Area Head, Clinical Operations, Pfizer Worldwide Research & Development)

11.30 Tea break

12.00 Session 2: The continuing evolution of Medical Education and the place of CME

Chris Stevenson (VP International Operations, Physician’s Education Resource), Professor Robin Stevenson (President, European Board for Accreditation in Pneumology), Dr Tim Ringrose (Director, Doctors.net), Dr Monica Shaw (Global Medical Affairs Director at Shire Pharmaceuticals)

13.00 Lunch

14.00 Session 3: The paradigm shift; let’s get social

Dr Andrew Spong aka @andrewspong (Editorial Director, Nexus and Co-founder, Healthcare Social Media Europe #hcsmeu), Alex Butler aka @Alex__Butler (Digital Strategy & Social Media Manager, Janssen Cilag), Neil Crump aka @aurorahealthpr (Managing Director, Aurora), Dr Annabel Bentley aka @doctorblogs (Assistant Medical Director at BUPA.)

15.00 Session 4: Defining the legitimate role of scientific communications between industry and stakeholders

Charlie Buckwell (CEO, Medical Communications, McCann Healthcare Worldwide), Dr John Gonzalez (Global Skills Lead - Publications, Global Clinical Development Department, AstraZeneca), Chris Graf (Associate Editorial Director, Wiley-Blackwell), Emma D'Arcy (Founder, medpharmaconnect)

16.15 Wrap up and review

Attendees are free to explore the museum until 17.00



Added bonus for all attendees

The House believes "That Medicines deliver Net Savings to the Nation"

All participants in the MedComms Forum event who wish to join us are then invited to make their way to The Oxford Union for drinks at 17.30 and the PharmaTimes Great Oxford Debate at 18.30.

This year’s Great Oxford Debate features Professor Sir Michael Rawlins, Chairman, NICE, Dr. Martin Mackay, President of Global Research, Pfizer, Sir Alasdair Breckenridge, Chairman of the Medicines and Healthcare products Regulatory Agency, Lord Philip Hunt, OBE, Minister of state, Department of Energy and Climate Change, Professor Nick Bosanquet, Professor of Health Policy, Imperial College, London and Professor Ken Patterson, Chairman, Scottish Medicines Consortium.

Please note, dinner is not included. Please talk to PharmaTimes directly about availability of tickets.

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