See below for published overview report, the delegate book and the twitter stream. A number of articles, blogs and reports of one sort or another are expected to appear over the coming days and weeks and all that we hear about will be highlighted here.

This was the second of what we hope will be a series of annual events where we consider how the global medical and pharmaceutical industry engages with its stakeholders and we identify and debate future directions and implications for medical communications activity.

This meeting was run as a series of Expert Panels, chaired by Phil Hammond.

A comprehensive report of the main points discussed by David Williams of 3C Strategy and Ryan Woodrow of Woodrow Medical Communications, published October 2011

The delegate booklet can be downloaded here and provides details of the programme, information about the panellists and the list of all participants.

Download the Twitter stream here (PDF Format). Throughout the meeting we had live tweating from, amongst others (and in no particular order!); @TomGr4nt, @katepain, @trished, @EuropeanCME, @carrotpharma, @IHComms, @EastmondMedicom, @pharmaphorum, @dianthusmed, @WoodrowMedical, @andrewspong, @bengoldacre, @alicewaving, @iamsarahfeeny, @LucyCColes, @neovoca, @charliebuck123, @iainh_z, @PJ_medigital, @MrsFOC, @blazingocelots and more. The Twitter stream has been captured and provides a unique insight into this event.

FINAL PROGRAMME includes links to Bios and introductory presentations 09.00 Registration, refreshments and time to explore the collections 10.00 Welcome and Introduction Chairman and Inquisitor: Phil Hammond, (GP, writer and broadcaster). Phil Hammond qualified as a doctor in 1987 and has become well known as a comedian as well as a respected commentator on health issues in the United Kingdom. Phil has written Private Eye's medical columns, 'Doing the Rounds' and 'Medicine Balls', since 1992, and broke the story of the Bristol heart scandal. He gave evidence to the subsequent Public Inquiry and presented five series of 'Trust Me, I'm a Doctor' on BBC 2, exposing wide variations in care across the NHS. He is a strong advocate of patients, both as a Vice President of the Patients Association and a Patron of the Herpes Viruses Association. He is also a patron of the Doctors Support Network, for doctors with mental health problems. Phil has been a Lecturer in Medical Communication at the Universities of Birmingham and Bristol and currently works as a part time GP in the Bristol area. He is much in demand as a speaker, facilitator and conference chair, and was recently described by Professor Michael Rawlins, Chair of NICE, as "the best chair we've ever had". 10.15 Session 1: Innovation, Transparency and Excellence from Early Phase Onwards. Partners or foes? [Download introductory presentation here] Session Lead Leo Francis (President, Publicis Medical Education Group) together with Karen Winterhalter (Managing Director, Onyx Health), Graham Cox (Principal, IDEA Pharma), Mat Phillips (Director Neovoca and Founder of ENGAGE) and Dennis Joseph (Area Head Clinical Operations, Pfizer) 11.20 Tea break 11.40 Session 2 - Sharing data. Opening the Pandora's Box? [Download introductory presentation here] Session Lead Adam Jacobs (Director, Dianthus Medical) plus Tatjana Poplazarova (Director of Scientific and Public Disclosure, GlaxoSmithKline Biologicals), Iain Hrynaszkiewicz (Journal Publisher, BioMed Central), Doug Altman (Co-founder EQUATOR and Co-editor of Trials Journal) and Lorna Fay (Senior Director, Publications Management, Pfizer, Inc) 12.45 Lunch 14.00 Session 3 - Good Practice Guidelines. A Triumph of Hope over Experience? [Download introductory presentation here] Session Lead Charlie Buckwell (Chief Executive, Complete Medical Group Worldwide) together with John Gonzalez (Director of Publications Policy, AstraZeneca and MPIP steering committee member), Eugene Pozniak (European CME Forum and Good CME Practice Group), Iain Hrynaszkiewicz (Journal Publisher, BioMed Central), and Liz Wager (Publications Consultant and co-author GPP1 guidelines) 15.05 Tea break 15.25 Session 4 - Does Transparency Lead to Trust? Or Just Loss of Control? [Download introductory presentation here] Session Lead Richard Evans (Managing Director, Darwin Healthcare) plus Paul Woods (Director, Paul Woods Compliance), Chris Rains (Head of Global Publications, Shire Specialty Pharmaceuticals) and Ben Goldacre (Writer, broadcaster, and medical doctor) 16.30 So, after all that, what next? Led by Charlie Buckwell plus Leo Francis plus Adam Jacobs plus Richard Evans. 17.00 Chairman's summary, close and wrap up