See below for the published report, photos, the delegate book, the twitter stream, the video highlights report, the interview with the Chairman Professor Trevor Jones CBE, and the UStream video archive of the entire proceedings.

This was the first of what we hope will be a series of annual events where we consider how the global medical and pharmaceutical industry engages with its stakeholders and we identify and debate future directions and implications for medical communications activity

This meeting was run as a series of Expert Panels, chaired by Professor Trevor Jones CBE (Director of Allergan Inc (USA) and Sigma Tau S.p.A (Italy). Chairman of the UK stem cell biotech company ReNeuron plc, the International CRO Synexus Ltd, a member of the Boards of NextPharma Technologies Ltd, SciClone Pharmaceuticals Inc (USA), VeronaPharma plc and Tecnogen S.p.A )

A comprehensive report of the main points discussed by David Williams, 3C Strategy Limited, published October 2010

Thanks to Medicus International for a photographic record of the day .

The delegate booklet can be downloaded here and provides details of the programme, information about the panellists and the list of all participants.

Download the Twitter stream here (PDF Format). Throughout the meeting we had live tweating from, amongst others; @aurorahealthpr, @andrewspong, @Alex__Butler and @doctorblogs. The Twitter stream has been captured and provides a unique insight into this event.

VIDEO HIGHLIGHTS REPORT Strategic MedComms Forum 2010: Reshaping the healthcare conversation Recorded 30 September 2010, Oxford, UK

VIDEO INTERVIEW WITH THE CHAIRMAN, PROFESSOR TREVOR JONES CBE Strategic MedComms Forum 2010: Reshaping the healthcare conversation Recorded 30 September 2010, Oxford, UK

WATCH THE PROCEEDINGS BELOW:

We streamed the entire event live and recorded it for this achive. Please note this was an experiment and as such is not perfect. It does, however, allow viewers to hear much of the discussions from the panellists on the day. We hope it is of interest and apologise for its shortcomings. All feedback would be welcomed.

Strategic MedComms Forum, 30 September 2010: Session 1 Session Lead Dr Leo Francis (President, Publicis Medical Education Group) together with Dr Richard Smith (Board member, Public Library of Science) and Dr Alex Wyke (CEO, PatientView)

Strategic MedComms Forum, 30 September 2010: Session 2 part 1 Chris Stevenson (Senior Commercial Director Global CME, Haymarket) together with Dr Tim Ringrose (Director, Doctors.net.uk), Professor Robin Stevenson (President, European Board for Accreditation in Pneumology) and Dr Monica Shaw (Global Medical Affairs Director at Shire Pharmaceuticals)

Strategic MedComms Forum, 30 September 2010: Session 2 part 2 Chris Stevenson (Senior Commercial Director Global CME, Haymarket) together with Dr Tim Ringrose (Director, Doctors.net), Professor Robin Stevenson (President, European Board for Accreditation in Pneumology) and Dr Monica Shaw (Global Medical Affairs Director at Shire Pharmaceuticals)

Strategic MedComms Forum, 30 September 2010: Session 3 Dr Andrew Spong aka @andrewspong (Editorial Director, Nexus and Co-founder, Healthcare Social Media Europe #hcsmeu) together with Dr Annabel Bentley aka @doctorblogs (Medical Director at BUPA), Alex Butler aka @Alex__Butler (Digital Strategy & Social Media Manager, Janssen Cilag) and Neil Crump aka @aurorahealthpr (Managing Director, Aurora)

Strategic MedComms Forum, 30 September 2010: Session 4 Session Lead Charlie Buckwell (CEO, Medical Communications, McCann Healthcare Worldwide) together with Emma D'Arcy (Founder, medpharmaconnect), Dr John Gonzalez (Global Skills Lead - Publications, Global Clinical Development Department, AstraZeneca) and Chris Graf (Associate Editorial Director, Wiley-Blackwell)